Creative Director

Lara Nelson

Building brands that earn attention without asking for it.

Get in touch →

Selected Proof / Overview

Seven
YEARS CREATIVE DIRECTION
Las Vegas
ACTIVE MARKET · IS LUXURY · NEVADA
Studio
PAPER APOTHECARY & CO.

Now · Jun '26

Building

laranelson.co

Reading

Building a StoryBrand · Donald Miller

Listening

Cigarettes After Sex · Self-titled

Relocating

Temecula, CA · July 24, 2026

01 ——— Background & Working Style

A creative director who builds for the long run

Brand Identity·Creative Direction·Editorial Design·Content Strategy·Visual Systems·Campaign Development·Art Direction·Brand Narrative·Brand Identity·Creative Direction·Editorial Design·Content Strategy·Visual Systems·Campaign Development·Art Direction·Brand Narrative·

For over a decade I've led brand and creative work for independent businesses, agencies, and founder-led companies — building systems that hold up over time rather than chasing what's trending. My practice lives at the intersection of visual identity, content strategy, and the kind of editorial thinking that makes a brand feel inevitable rather than assembled.

I'm methodical, direct, and genuinely invested in the businesses I work with. I don't believe in creative for its own sake — I believe in work that earns its place.

/ Lara Nelson · Creative Director

Photo

Through the Years

'02Graduated from Chaparral High School · Temecula, CA
'08Commencement · Cal State University San Marcos
'12Graduated from Paul Mitchell the School · Temecula
'15Promotion · Paul Mitchell the School, East Bay · Co-Director
'18Relocated to Las Vegas, Nevada
'19Career shift to real estate marketing
'26Relocating to Temecula

Vitals

Based inSt. George, Utah
Coordinates37.1041° N · 113.5841° W
Licensed InLas Vegas, Nevada
RelocatingTemecula, California · July 24, 2026

02 ——— Point of View

Editorial Image 1
Editorial Image 2
7+
Years Creative Direction
1
Active Market · Las Vegas
50+
Brands Shaped
Stories to Tell

03 ——— Selected Work

I

Paper Apothecary Co.

Brand identity, packaging system, content strategy — independent brand studio

II

Luxury Property Marketing System

JD Diaz · IS Luxury · Nevada — Brand · Marketing · Real Estate

III

Independent Founders

Brand strategy and visual systems for emerging direct-to-consumer brands

05 ——— Studio

Content coming soon.

06 ——— Contact

Let's build something worth keeping.

Emaillara@paperapothecary.coInstagram@laranelsonStudioPaper Apothecary Co.