Creative Director

Lara Nelson

Every brand has a story. Most never get the chance to tell it.

Get in touch →

Scroll↓

Selected Proof / Overview

Seven

YEARS CREATIVE DIRECTION

Las Vegas

ACTIVE MARKET · IS LUXURY · NEVADA

Studio

PAPER APOTHECARY & CO.

●

Now · Jun '26

Building

laranelson.co

Portfolio redesign · In progress

Reading

Calling Out the Shadows

Neal Winsomer

Get a copy →

Learning

Artificial Intelligence

Prompt engineering · Automation

Relocating

Temecula, California

July 24, 2026

01Background & Working Style

A creative director who builds for the long run

Brand Identity·Creative Direction·Editorial Design·Content Strategy·Visual Systems·Campaign Development·Art Direction·Brand Narrative·Brand Identity·Creative Direction·Editorial Design·Content Strategy·Visual Systems·Campaign Development·Art Direction·Brand Narrative·

For nearly two decades I've led brand and creative work for independent businesses, agencies, founder-led companies, and schools, building systems that hold up over time rather than chasing what's trending. A formal background in data-informed marketing shapes how I think about brand strategy at every level. My practice lives at the intersection of visual identity, content strategy, and the kind of editorial thinking that makes a brand feel inevitable rather than assembled.

I'm methodical, direct, and genuinely invested in the businesses I work with. I don't believe in creative for its own sake. I believe in work that earns its place.

/ Lara Nelson · Creative Director

Through the Years

'02Graduated from Chaparral High School · Temecula, CA

'08Commencement · Cal State University San Marcos

'12Graduated from Paul Mitchell the School · Temecula

'15Promotion · Paul Mitchell the School, East Bay · Co-Director

'18Relocated to Las Vegas, Nevada

'19Career shift to real estate marketing

'26Relocating to Temecula

Vitals

Based inSt. George, Utah37.1041° N · 113.5841° W

Licensed InLas Vegas, Nevada