Creative Director
Lara Nelson
Every brand has a story. Most never get the chance to tell it.
Selected Proof / Overview
01Background & Working Style
A creative director who builds for the long run
For nearly two decades I've led brand and creative work for independent businesses, agencies, founder-led companies, and schools, building systems that hold up over time rather than chasing what's trending. A formal background in data-informed marketing shapes how I think about brand strategy at every level. My practice lives at the intersection of visual identity, content strategy, and the kind of editorial thinking that makes a brand feel inevitable rather than assembled.
I'm methodical, direct, and genuinely invested in the businesses I work with. I don't believe in creative for its own sake. I believe in work that earns its place.
/ Lara Nelson · Creative Director
Through the Years
Vitals
02Point of View
03Selected Work
Paper Apothecary Co.
Brand identity, packaging system, content strategy — independent brand studio
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JD Diaz | IS LUXURY Real Estate
Outsourced CMO & Creative Director — brand, marketing, content, and operations for a top 1% Las Vegas luxury agent
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Aaron Williamson
Personal brand strategy and creative direction — Marine veteran, actor, celebrity fitness trainer, and elite transformation coach
Visit site →04The Studio
Websites for people with a story worth telling.
Paper Apothecary & Co. is my independent studio — one-of-a-kind websites and brand systems, built around your vision and launched in days, not months. Brand positioning, website design and art direction, editorial and print, marketing strategy, and the systems that quietly remove friction. A partner, not a project.
It's also home to Scripture & Reflection — a guided journal designed, written, and produced in-studio.
05Contact
Let's build something worth keeping.
— yes, that's a zero. the font is lying to you.